Retail

As consumers, we are very familiar with the traditional view of retail. We make our purchases at Walmart, Target, Dick’s Sporting Goods, Foothill Bookshop, Starbucks

Read More »

Place (Distribution)

The 3rd P of the Marketing Mix is PLACE. It refers to the distribution of the products and management of marketing channels. Marketing Channels Imagine

Read More »

In marketing news

Great article in forbes.com on Nike’s self-lacing shoes (Links to an external site.) – Yes! Just like the ones in Back to the Future. Back to the Future (Links

Read More »

Pricing Strategies

Supply and Demand If you have taken a course in Economics in high school or in college, you will recall the basic principle of Supply

Read More »