Once you have a solid set of business objectives to work with, the next step is towards determining what to do in your business is

START WITH YOUR BUSINESS FIRST So, we’ve settled on a basic definition of Web Marketing and reviewed a couple of key Marketing concepts.  Shall we

How much would you pay for these sunglasses? How about these? What’s the difference? Both pairs accomplish the same thing – they shield your eyes

As consumers, we are very familiar with the traditional view of retail. We make our purchases at Walmart, Target, Dick’s Sporting Goods, Foothill Bookshop, Starbucks

The 3rd P of the Marketing Mix is PLACE. It refers to the distribution of the products and management of marketing channels. Marketing Channels Imagine

Great article in forbes.com on Nike’s self-lacing shoes (Links to an external site.) – Yes! Just like the ones in Back to the Future. Back to the Future (Links

Supply and Demand If you have taken a course in Economics in high school or in college, you will recall the basic principle of Supply

 In Silicon Valley, new product development is a way of life. Companies like Google, Amazon, Apple developed a reputation of innovators, bringing new products to