How to Market Yourself

How does the professional world see you? Marketing yourself in today’s world often means having a consistent digital message that helps you accomplish your goals:

Read More »

How to stay in business long term

Critics say that marketing and advertising drive unnecessary consumption and consumerism that results in waste, both financial and material. Marketing professionals argue that good marketing

Read More »

Behavioral Segmentation

Even something as mundane as grocery shopping can be segmented based on shopper behavior/goals. Here’s a humorous way of looking at grocery shopping behavior. Enjoy!

Read More »