As a realtor working in the industry, you cannot close your eyes to the changing perspectives of macro and micro-economic forces. The reason behind it

Product Life Cycle (PLC) When creating a marketing strategy, one of the key concepts to know is the Product Life Cycle (also referred to as

Understanding the platforms TikTok    2 billion-plus  downloads worldwide on both Apple App Store and Google Play 6th most active social media platforms (January 2021)

New technology and a shift of consumer preferences toward using personal electronics o aid with just about every aspect of their lives forcing most companies

How does the professional world see you? Marketing yourself in today’s world often means having a consistent digital message that helps you accomplish your goals:

Critics say that marketing and advertising drive unnecessary consumption and consumerism that results in waste, both financial and material. Marketing professionals argue that good marketing

Even something as mundane as grocery shopping can be segmented based on shopper behavior/goals. Here’s a humorous way of looking at grocery shopping behavior. Enjoy!

The video on this page was prepared by Pathstream, a digital learning platform created by Facebook to teach college students Digital Marketing. This one is