The Basics of Branding

Product Classifications Marketing Mix planning begins with Product – anything that can be offered to a market for attention, acquisition, use, or consumption that satisfies a want

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Defining a Market

What is a Market? All markets share several characteristics: They are composed of people or organizations. These people or organizations have wants and needs that can be satisfied

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Setting the stage for Marketing

What does “marketing” Mean to You? The most common answers are summed up as “advertising,” such as:   Super Bowl commercials Celebrity endorsements Printed ads

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OK…. SO WHAT IS MARKETING?

OK…. SO WHAT IS MARKETING Just as with Web Marketing, it seems like a good place to start with an initial definition for traditional Marketing. 

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Advertising Methods

Advertising Methods If you happen to have been a psychology major in college then the beginning of this article will be music to your ears.

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